Kevin Crenshaw
CEO/Executive Coach, Contract Executive, Consultant
 

View Kevin Crenshaw's profile on LinkedIn

Yes, You Can.

Executive Empowerment.
Partnership Unity.
Employee Excellence.

Onboard with confidence.
Mesh strong personalities.
Make good decisions, fast.
Inspire rapid change.
Seize your strategic goals.

Guaranteed.

Immediate benefits.
Permanent results.
No-nonsense, precise.
100% confidential.

Let's talk.
Call 1-804-335-1125
or email me.

Transform your company through principle-​based leadership, empowering management, agile business process innovation, and life-changing training. Get amazing teamwork, motivation, initiative, and results.

Background In Brief

Innovative executive coach, business process consultant, and interim executive. Specializes in rapid executive/team development and executive/business transformation in small-to-midsized firms.

“... His many skills include creation and facilitation of teams at all levels, empowering individuals to own their jobs and become more efficient, [and he's] amazing as an personal executive coach. I've learned fundamentals that will help me for the rest of my working days.”
—Lisa Winfield, Director of Operations/Human Resources, Thomas Wirig Doll

“...a beacon of sanity and encouragement ... I came away feeling extremely confident that I could handle just about anything....
Do yourself a favor and CALL THIS MAN!”

—Christer Hokanson, Small Business Owner

Business experience spans many industries from high tech to finance. Five-time entrepreneur, telecommuting pioneer, and business process ninja who readily balances business requirements, human factors, and practical technology. Emphasizes shared-responsibility management and principle-based leadership to meet objectives while developing new leaders. Integrative decision-making style, but adapts quickly to other styles as needed. Twenty-plus year track record of resourceful, people-oriented, customer-driven solutions in both traditional and virtual environments.

Business Expertise

Eleven-plus years of high-tech business experience as founder, president, COO, and CEO of five businesses, from start-up to 80 employees. Additional experience with medium/large corporate issues as a trusted executive coach, key employee, and corporate committee member. Experienced in nearly all administrative, financial, legal, governance, and operational aspects of small and medium-sized business management.

  • Priacta, Inc., CEO, Executive Coach, & Contract Executive 2006–Present.
    As CEO, founded Priacta with a mission “to organize and expedite the world’s work.” Priacta is leveraging its life-changing time management training, executive/leadership coaching, and Donedesk social productivity platform to revolutionize the way the world works.

    As an Executive Coach, empowered executives and business owners to reach objectives and resolve difficult problems in diverse industries worldwide. Created rapid-adoption management and training methods that merge best practices from proven systems (Five Dysfunctions, Switch, Crucial Conversations, Crucial Confrontations, Arbinger, InsideOut Development, Covey, GTD, others, proprietary).

    “... an exceptionally talented and experienced business consultant who can help you gain control of your business AND your life.”
    —Kathleen Rhodes, Business Owner

    “... an excellent executive/productivity coach.... He carefully listened ... his recommendations were tailored to my specific needs.... he loves his work and seeing others succeed—his enthusiasm toward helping me accomplish my goals was evident in all our interactions.”
    —Gwendolyn Giblin, Attorney

    (See more recommendations in LinkedIn profile.)

  • Thomas Wirig Doll, COO (Contract Executive) & Executive Coach 2010–2012.
    Thomas Wirig Doll is California's premiere wealth management, tax, accounting, and pension firm for doctors and dentists. Responsible for transforming and transitioning TWD to its permanent management structure.

    “I first hired Kevin as a business coach for me personally. The results were so profound that my partners were asking what happened to me. Then we hired Kevin as a facilitator for our firm's retreat. We were so happy with the results that we hired him as our contract COO.”
    —Steve Leininger, Managing Partner, Thomas Wirig Doll

  • Base Two Development, President 7/1988–11/1993.
    Created and marketed Spontaneous Assembly programming software. 20,000+ units sold from 1990 to 1993.
  • Outbound Express, President 3/1991–11/1993.
    Provided fulfillment services including software duplication, inventory management, and shipping. A subsidiary of Base Two Development.
  • WordPerfect Corporation, Corporate Committee Member 1984-1988.
    Key employee and member of the 13-member Corporate Committee that advised management on matters of corporate policy and strategic direction.
  • Popular Demand, Inc., President 1/1985–12/1986.
    Developed and marketed the Repeat Performance keyboard accelerator, sold to WordPerfect Corp. in 1986.

Executive/Coaching, Management, Leadership, Business Process Analysis

Thirteen years of rapid results in executive management, business process analysis, technical project management, product management, and team management, including interim management. Six years as an executive/leadership coach empowering leaders from Fortune 100 firms to startups. Twenty-seven years of leadership, management, and teaching/training experience in non-profit organizations. Relies on a principle-based, shared-responsibility management approach that builds self-improving, motivated teams while training new leaders. Experienced in developing, training, inspiring, intervening, reforming, hiring, and disciplining employees and volunteers.

  • CEO, Executive Coach, & Contract Executive, Priacta, Inc. 2006-Present.
    Established a new virtual company, oversaw software development efforts, assembled and trained new employees, and instigated systems, processes, and products to fulfill the company’s mission "to expedite the world’s work." Personally created measurable, life-changing change for thousands of clients worldwide through 1-1 coaching, training, and seminars. (Telecommuting.)

    “Exceptionally service oriented, Kevin took the time to ensure I got the results that were promised.”
    —Craig Kennedy, Manager

    “Kevin is an organization and time management Tsunami.”
    —Ed Wunder, IT Expert

  • COO (Contract Executive), Thomas Wirig Doll 2010–2012.
    Created and trained an empowered, agile, and unified executive team, facilitated the full alignment of 9 partners, and transformed the organization into a process-oriented firm with a clear, inspiring Vision that accomplishes the company's strategic objectives. (80 employees, 22 hours/week, 3/4 telecommuting.)

    “The transformation has been magnificent.”
    —Steve Leininger, Managing Partner, Thomas Wirig Doll

  • Senior Business Analyst (Senior Systems Analyst), EDS 10/2003–9/2006.
    In a leadership role with no formal authority and four competing supervisors, re-engineered business and technical processes in a large organization with outdated information systems. Established clear channels of communication, overcame resistance, and built consensus to implement major new changes in under five months. Used best principles from Theory of Constraints, TQM, and other proven methods. Responsible for all project management and requirements analysis.

    “Kevin defines what we look for in a team player, freely sharing his knowledge and teaching/guiding those who seek that same knowledge.... always thinking out of the box and infusing changes that benefit all the stakeholders.”
    —James T., Manager, Inventory Management

    “The volume of work that flows from his desk is extraordinary.... Through his leadership, the world of inventory control, requisitioning, and distribution has changed drastically for the users of the IT system.”
    —Joyce D., Development Team Lead

    “I've seen more change in the short time you've been here than in all the years before that.”
    —Kevin B., Senior Manager, Inventory Management

  • Volunteer Leadership, LDS Church 9/1977–Present.
    Continuous volunteer service as president, counselor (equivalent to vice-president), clerk, executive secretary, and instructor in many organizations and church units. Fulfilled public speaking assignments, often with little advance notice. Trained and inspired new leaders and members to establish and meet goals in support of the church’s mission statement. Several newly-trained leaders moved on in a short time to fill positions of greater responsibility.
  • Director of Development, NuAspect.com 7/1999–12/1999.
    Led a highly-effective, 100% telecommuting development team to create a database-intensive Web site in a short time, on a limited budget. Used distance interviewing and hiring to quickly recruit talent nationwide at minimal cost. (Telecommuting.)
  • President, Base Two Development 7/1988–11/1993.
    Directed this software business from start-up to 32 employees, establishing teams in development, sales and marketing, operations, and accounting. Acted as product manager for Spontaneous Assembly, coordinating all marketing and development to create a cohesive product and marketing strategy.
  • Director, OS/2 Development, WordPerfect Corp. 3/1988–7/1988.
    Selected by company management to establish and direct the first graphics-based word processing development effort at WordPerfect Corporation. (Resigned 7/1988 to create Base Two Development.)
  • Manager, Printing Development, WordPerfect Corp. 1/1986–6/1988.
    Assembled and managed the team of ten programmers that pioneered the re-engineering of WordPerfect 4.1 to create WordPerfect 5.0.

    “The person most responsible for the way WordPerfect 5.0 turned out.”
    —Pete Peterson, Executive VP, WordPerfect Corp.

  • Supervisor, WordPerfect Thesaurus, WordPerfect Corp. 4/1985–12/1985.
    Assembled and supervised a team of college students and professors to compile the WordPerfect Thesaurus, saving the company hundreds of thousands of dollars in royalties.

Consulting, Invention, and Software Development

Seven years as a consultant and executive coach delivering practical and revolutionary solutions in time management, executive team effectiveness, Web/software development, telecommuting feasibility, functional site design, and high-tech marketing. Twenty-plus years of innovative software design and development using a wide range of languages, tools, and platforms.

  • Co-Inventor, Co-Author, Priacta, Inc. 2006-Present.
    Created Priacta's Total, Relaxed Organization time management system (a fusion of GTD, Covey, and other recognized and proprietary systems). Visionary, co-designer, and product manager for the Donedesk social productivity platform for business workflow collaboration. Agile software development team manager (using a modified SCRUM approach). Co-designer of Trog Bar software that simplifies time and project management and upsells TRO coaching/training. Pioneered virtual coaching/training for executives with automated follow-up, reducing coaching costs by 2/3, reaching a worldwide market, and radically boosting training effectiveness. Designer of Priacta's customizable time management self-training system for the low-end market. Originator of the agile, Natural Project Management™ approach. Co-authored the Total, Relaxed Organization Field Guide. (Telecommuting.)
  • Programmer/Independent Consultant, Incline Software 8/2001-9/2003.
    Conceived and proposed a revolutionary new approach to collaborative, team-based genealogy research in 1999. Responsible for the primary analysis, design, and coding of this exclusive new feature in Ancestral Quest 2002. Database design and support, installation, report generation, customer support, web pages for online sales, database management, task management within a distributed team, and order administration. Visual C++, MFC 6.0, SQL 2000, SQL stored procedures, Visual InterDev, PDF-XChange, InstallShield Developer 7, Windows Installer. (Telecommuting.)
  • Principal Consultant, Keane, Inc. 9/2000–6/2001.
    Migrated and Web-enabled legacy Visual Basic applications, reverse-engineered source code lost by another consulting firm, and provided technical sales support for new work proposals. ASP, SQL 7, JavaScript, DHTML, activePDF, Visual Basic, Visual C++, DTC, CGI, COM, ActiveReports, Crystal Reports, Graphics Server, NT Server, Windows 2000, IIS, Unix. (Telecommuting.)
  • Advisory Board Member, Lexio, Inc. 1/1997–9/2000.
    Business, technical, and marketing strategies advisor for WordCommand software and unannounced products and services. (Telecommuting.)
  • Independent Consultant, AllMeetings.com (acquired by GetThere) 6/2000.
    Telecommuting development consultant. Analysis and recommendations for management, process, and technology changes required to implement and integrate virtual development teams with existing Web development efforts.
  • Independent Consultant, Vortex Creative Media 5/1999–5/2000.
    Web business and marketing consultant for LandAndFarm.com, addressing site concept, site name and positioning, revenue projections, marketing, and promotion. This is now the premier land- and farm-for-sale online community. (Telecommuting.)
  • Senior/Lead Web Developer, NuAspect.com 5/1999–12/1999.
    Responsible for non-graphical site design, database design, bidding/confirmation model, email auto-notification system, automatic billing, e-commerce integration, and real-time statistics using ASP, SQL 7, HTML, VBScript, ASP-db, JavaScript, ADO, IIS, MTS, Visual InterDev, and FrontPage. (Telecommuting.)
  • Independent Consultant, NuAspect Development 6/1998–5/1999.
    Created the functional design spec for NuAspect.com (early eLance-like social software development), addressing issues of site arrangement, usability, online community creation, business model, and marketing. (Telecommuting.)
  • Independent Consultant, CyberPath 10/1996–11/1996.
    Coding and marketing feasibility study for porting an Arabic word processor to Windows 95.
  • Developer, LifeForm 1/1994–10/1995.
    Invented proprietary "smart search" technology, with novel database design and coding in Visual C++ and CodeBase.
  • Senior/Lead Developer, Spontaneous Assembly 7/1988–12/1991.
    Conceived and designed this award-winning 80x86 assembly language library, with extensive coding and code review.
  • Senior/Lead Developer, WordPerfect 5.0 1/1986–6/1988.
    Successfully lobbied to redirect WordPerfect to a "desktop publishing" approach (a new idea at the time). Initiated "intelligent printing" and "intelligent document" technologies.
  • Programmer, WordPerfect 4.0, 4.1 1/1984–12/1985.
    Designed and coded extensively in 80x86 assembly language, including the principal work for the acclaimed WordPerfect Thesaurus.
  • Developer, Repeat Performance 1/1985–9/1986.
    Invented, designed, and programmed this system-level, keyboard accelerator application sold to WordPerfect Corporation.
  • Programmer, Antenna Testing Automation 4/1982–8/1982 & 4/1983-8/1983.
    Designed the automated data acquisition system that revolutionized Space Shuttle antenna testing at Rockwell International. Created the application framework in structured HP Basic. This system catapulted the TT&C antenna testing process from "habitually late" to "24 weeks ahead of schedule"—all in less than a year.

Education

BS, Physics, Summa cum Laude, Brigham Young University, April 1983
Minors in Computer Science and Mathematics (GPA 3.92, A=4.0)

Awards and Recognition

  • Award of Excellence 2005. Mission Critical Inventory Management, EDS Client
  • Who’s Who in Emerging Leaders in America 3rd and 4th Editions
  • Who’s Who in the West 22nd Edition
  • Computer Language/Jolt Product Excellence Award 1991. Spontaneous Assembly 2.0, Base Two Development
  • InfoWorld Product of the Year 1988. WordPerfect 5.0, WordPerect Corp.
  • Special Award for Resolute Service 1985. WordPerfect Corp.
  • Employee Suggestion Award 1983. Stripline Coupler Design, Rockwell International
  • Spencer W. Kimball Scholar 1977-1983. Full Scholarship, BYU

Interests, Etceteras

Teaching, coaching, mentoring, public speaking
Collaborative genealogy research, 1996-Present
Actively-involved father of 10 children
Living on 3 rural acres near Richmond, Virginia
Full-time representative, LDS Church, Brisbane, Australia, 1979-1981
U.S. citizen

Let's Talk

Phone:  +1 804.335.1125
 
E-mail:  kcrenshaw@priacta.com
Facebook:  facebook.com/kcren
Twitter:  twitter.com/kcren